Embedded Files
January 26-29, 2026
Choice Modeling Master Class, San Francisco
Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs
Instructor: Chris Chapman PhD, President, Quant UX Association; Chair, Quant UX Con
January 26-29, 2026 at Fort Mason Center (9:30a-12:30p daily)
In this in-person course, you’ll learn hands-on how to run effective Choice-Based Conjoint Analysis and MaxDiff surveys. The 4 day workshop provides a complete and practical introduction to choice modeling surveys for industry researchers. You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data.
Registration is $1150 until January 9, 2026 (will be $1300 after January 9). See the note at the bottom of this page for additional discounts for non-profits, universities, or attendees who are not working.
For full details, see the Choice Modeling Master Class Description (Note: not available virtually.)
To register, visit Choice Modeling Master Class on TicketStripe. This is a live event in San Francisco.
March 2-6, 2026 (Mon / Wed / Fri)
Online Segmentation Bootcamp
Managing Successful Segmentation Efforts from the Methods through Organizational Politics
Managing Successful Segmentation Efforts from the Methods through Organizational Politics
Instructor: Keith Chrzan, Senior Vice President, Sawtooth Analytics
March 2-6 (Mon / Wed / Fri) online via RingCentral Events
9:00am—12:00pm daily, Pacific Time (12pm - 3pm Eastern Time; 6pm-9pm Central Europe)
… plus on-demand access to recorded sessions through September 2026
This class is for every analyst who wants to succeed with customer/user segmentation efforts. The class introduces segmentation and the challenges that make segmentation difficult. It outlines a process to avoid pitfalls and then goes deep into the analytical steps including research design, variable selection, and the wide variety of methods available to generate segments. It concludes with advice to run segmentation projects successfully.
Prerequisites: None … except to be an analyst or researcher interested in quantitative segmentation methods for user or consumer data. This course is designed for analysts working in any consumer industry in user research, marketing research, data science, and related fields. Join us online for this expert introduction to segmentation!
This class meets on Monday, Wednesday, and Friday, with extra (optional) homework exercises for Tuesday and Thursday. Can't make a particular day? Catch up anytime with session recordings.
Save $100 now! Early Bird Discount until February 2:
Early Bird discounted tickets are USD $350 until February 2, 2026 (will be $450 after February 2).
For full details and registration, visit Segmentation Bootcamp on RingCentral Events.
In Person Class Discounts: Non-Profits, Universities, and Researchers Not Working
We offer community support for our in-person classes, for anyone not working or employed by a non-profit organization. Details here.
Future Courses
Stay tuned for future classes & locations. We are currently planning online class ideas for Summer and Fall 2026.
Additional future topics include R programming; additional Segmentation coursework; Choice Modeling methods; and other Quant UX methods. We always consider virtual options when the topic is appropriate for a good virtual experience.
If you'd like to suggest a specific location or topic, let us know: Quant UX Class Suggestions
Volunteering
As a nonprofit organization, our classes are priced near the minimum possible, after facility fees, catering, and costs incurred by instructors. Currently we have sufficient volunteer assistants. For more affordable training options, please stay tuned as we offer additional virtual options in the future.
Page updated
Google Sites
Report abuse